For twenty years James Tyler Guitars spread only because Michael Landau, Dann Huff and Neil Stubenhaus kept turning up on records playing them. The Recording Club runs on that exact mechanism: gear belongs in rooms, in sessions, in hands. Platinum introduces the brand to the next wave of those players in the only way it has ever spread, and the doors below are already built. Click anything.
Our members are the same constituency that built the reputation: LA session guitarists on paid dates. Four things Platinum builds for James Tyler Guitars, all included.
Studio Elites go on the wall of our main tracking room, so the next wave of session players picks one up at work, mid-session, rather than reading about it. That is the exact mechanism that built the brand, running in the present.
The guitars are featured on the wall, and we print a James Tyler look book for the building. When a player picks one up after a session and asks, staff hand them the book and send them to the shop.
Because every Tyler is one of one, the app keeps the build sheet, the finish and the provenance attached to the serial forever. The full vision is on the app board. We shipped the same kind of app for Darryl Jones's bass owners, so yours is a build, not a promise.
Nobody orders a built-to-order guitar they have never held. A Google Maps pin at the club, thirty five minutes from the shop, becomes the place a player can pick up a Studio Elite, on real sessions, before they spec their own.
The list is not fixed. Platinum means the club's design and engineering team works for James Tyler Guitars. Sites and apps are designed and built at no cost, then maintained at $70 an hour, half our public rate. You build each guitar to order, by hand; we hold the build to the same standard.
Your site is already clean, so this is a repositioning, not a rescue: 15 pages that make a quiet legacy legible, with the guitars carrying every drop of colour. Click anything and walk through it.
All 10 models on a near-black gallery where the finishes are the only colour, and the session-player legacy leads.
tylerguitars.gregspero.com →
The restraint written down: monochrome interface, the guitars carry the colour, so it never competes with the finishes.
Read the brand book →
A build sheet, finish and provenance for a one-of-one instrument, plus a room where you can play one first.
See the app vision →
Darryl Jones, bassist for the Rolling Stones, joined Platinum. The club rebuilt his company's website, shipped an iPhone app for the players who own his basses, and designed the wall where his basses will sell in the building. All of it included in his membership. Read the full case study.
Twelve pages, every bass with real specs, a custom-shop configurator.
jones.gregspero.com →
JMI Backstage: owners register basses by serial and ask Darryl questions directly. Approved by Apple, in owners' hands today.
See the case study →
His basses with brass plaques, played by members in the room, featured in the building.
See the case study →
Everything above sits on top of the core of Platinum: the best rooms in the building, whenever you want them. See them all at therecording.club/studios.
Tuned control rooms for mixing and post, engineer on call.
See the studios →
Full backline, Studio Elites on the wall, where session players work.
See the studios →
LED wall, five cameras, built for artist content and live capture.
See the stage →Walk the building with us. We'll hang a few Studio Elites in the tracking room, hear how the shop runs, and sketch your build before you leave.